2013 ALG Award Presentation
Source: hondanews.com
Since opening our doors, McKenney-Salinas Honda has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible.
Wednesday, November 28, 2012
Monday, November 19, 2012
Honda Automobiles: Honda Launches Annual Happy Honda Days Campaign, 'More Happiness with Every Honda'
The latest rendition of the "Happy Honda Days" holiday campaign begins today and features various amusing thank-you letters to Honda dealers from "Happy Honda Days" shoppers and their loved ones. These personalized stories playfully illustrate the happiness that comes with every Honda.
Developed by Honda's long-standing agency of record, RPA, six comical TV spots showcase the Honda product line and various standard features such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®.
"It's critical for our holiday campaign to break through the clutter during this time period, and we're confident that these lighthearted spots will stand out," said Susie Rossick, senior manager, regional marketing, American Honda Motor Co., Inc. "Because this is the ninth chapter of 'Happy Honda Days,' the phrase has become shorthand for dealers who rally around the concept each year and consumers who instantly recognize the name from a trusted brand and know it's a great time to buy."
Each spot opens on someone thanking Honda for giving their friend or relative a great deal on a new car. The narrator gives a detailed account of why the car is such a great purchase. For example, precocious Samantha loves getting rides in her big sister Laura's new Civic while rocking out to her USB-connected iPod® or doting Nancy loves her son Steve's new Pilot with its Bluetooth and rearview camera
Spots will air on high-profile network programs such as "Modern Family," "The Good Wife," "How I Met Your Mother," "The Office," "X-Factor," and on ESPN, TNT and TLC.
Creative will also be integrated on display ads running on car-shopping sites, network radio, two Spanish-language TV spots and print ads in national publications, including Entertainment Weekly, People, Sports Illustrated, TIME, Us Weekly, USA Today and Wall Street Journal. Dealers have access to customizable TV, print, radio, banners and social media assets. The campaign runs through January 2.
Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
For consumers: http://automobiles.honda.com
Facebook: http://www.facebook.com/Honda
YouTube: www.youtube.com/honda
Flickr: www.flickr.com/hondanews
Twitter: www.twitter.com/honda
Pinterest: http://pinterest.com/honda
Google+: https://plus.google.com/+honda
1Honda products are produced using domestic and globally sourced parts.
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Source: hondanews.com
Updated 2013 Honda CR-Z priced at $19,975*
Filed under: Hybrid, Hatchback, Honda
Honda unveiled its updated CR-Z hybrid hatchback at the Paris Motor Show a couple of months ago in its Euro-spec configuration, and with improved performance and fuel economy promised to us under the bright Parisian lights, we have been waiting to see how the changes will affect CR-Z's US version. It looks like Honda has come through by giving the hybrid hatch more power, better fuel economy and refreshed styling, and it has done so while keeping its starting price under $20,000. The 2013 CR-Z goes on sale this week priced slightly higher at $19,975 for the base model and $21,655 for the CR-Z EX, (*neither price including a $790 destination charge). The outgoing 2012 model carried a base MSRP of $19,695, so Honda has almost managed to hold the line on pricing despite the content increases.
The biggest improvements to the CR-Z come courtesy of a once-over to many of the car's drivetrain elements, but the most important is a new lithium-ion battery pack. Compared to the nickel metal hydride (Ni-MH) system previously used in the CR-Z, the 2013 model's Li-Ion battery has a higher 15 kW output which in turn helps increase the overall system output to 130 horsepower and up to 140 pound-feet of torque (increases of eight horses and 12 lb-ft). Even with this increased output, the fuel economy has also gone up a little, with manual transmission models now rated at 31 mpg city and 38 mpg highway, while CVT-equipped cars achieve 36 mpg city and 39 mpg highway. Other key drivetrain updates include a reworked manual transmission with a larger clutch and lower final drive ratio, and drivers can now take advantage of the new Plus Sport System that gives the hybrid system an extra boost of acceleration under certain conditions (battery charged to more than 50 percent and vehicle speed above 19 miles per hour) at the push of a button.
These upgrades are in addition to a handful of styling tweaks made to the car. Outside, the CR-Z has a fresher face with a reworked fascia and optional LED daytime running lights. Two new exterior colors, new wheels and a rear diffuser include the other main changes for the new model year. Honda has made similar small changes inside the CR-Z with new trim, redesigned door panels and added standard features like a rearview camera for that tricky split rear window, along with Bluetooth. As far as options go, new technology includes available Pandora and text messaging features, and the EX trim level's cabin now gets a sportier black-and-red color scheme.
It will be interesting to see if these changes can improve the car's frankly dismal sales. Honda has only sold 3,705 units being sold through October (down 64.7 percent year over year) making it Honda's worst-selling model this year. Scroll down to read the automaker's official press release on its new CR-Z.
Continue reading Updated 2013 Honda CR-Z priced at $19,975*
Updated 2013 Honda CR-Z priced at $19,975* originally appeared on Autoblog on Mon, 19 Nov 2012 19:28:00 EST. Please see our terms for use of feeds.
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