McKenney-Salinas Honda

McKenney Salinas Honda Mitsubishi Awarded as the 2013 DealerRater Mitsubishi Dealer of the Year in North Carolina  

DealerRater Honors McKenney Salinas Honda Mitsubishi for Outstanding Customer Satisfaction Based on Customers’ Online Reviews Posted on DealerRater.com  

DealerRater, the world’s premier car dealer review web site, recently announced the winners of the 2013 Dealer of the Year Award Program. Through this award program, 38 manufacturer categories were represented honoring top U.S. and Canadian Dealers.  Included in this year’s winners was McKenney Salinas Honda Mitsubishi.

McKenney Salinas Honda Mitsubishi has demonstrated consistently high PowerScore™ ratings for customer satisfaction, placing them in the top of their class.  The PowerScore is determined using an algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the previous calendar year.

According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews. With the growth of Internet use in the car shopping process over the past decade, reputation management has become a vital part of any dealership’s marketing process.

“We congratulate McKenney Salinas Honda Mitsubishi for achieving the top award for customer satisfaction amongst Mitsubishi dealers across North Carolina and look forward to their continued success through unparalleled customer service,” said Chip Grueter, president of DealerRater.  “It was a tight competition among many outstanding dealers throughout North Carolina and McKenney Salinas Honda Mitsubishi should be proud of this accomplishment.”

About DealerRater
DealerRater was founded in 2002 as the first car dealer review website worldwide.  DealerRater is the world’s #1 online resource for anyone seeking trusted third-party information on automobile dealerships.   DealerRater features nearly 40,000 U.S. and Canadian car dealers, nearly 950,000 consumer reviews and over 1 million cars for sale.  DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read reviews, write their own descriptive reviews, and find car deals – all for free.    In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web.  Today, more than 4,600 dealers are members of the award-winning DealerRater® Certified Dealer Program.  DealerRater is proud to have earned the #137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States.  DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and a “Top Rated” Reputation Management award in the fourth annual DrivingSales Dealer Satisfaction Awards. For more information, visit www.DealerRater.com or call 800-266-9455.