Since opening our doors, McKenney-Salinas Honda has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible.
Friday, March 29, 2013
Wednesday, March 27, 2013
Tuesday, March 26, 2013
Monday, March 25, 2013
Thursday, March 21, 2013
Wednesday, March 20, 2013
Monday, March 18, 2013
Honda Automobiles: American Honda's Auto Advertising Structure Announced
American Honda's Auto Advertising Structure Announced
Source: http://hondanews.com/photos/american-honda-s-auto-advertising-structure-announced
Honda Automobiles: American Honda Announces New Advertising Structure for Automobile Business
The agency assignments, the result of a nearly three-month long selection process, reflect a major change in strategies for Honda and Acura advertising. The new multi-agency structure will place American Honda at the hub of a collaborative team of agencies, with the focus on heightened creativity, greater efficiency and long-term strategic planning. RPA, Mullen and MediaVest together with Muse Communications and Orci, which retain the multicultural assignments, will report directly to American Honda rather than through a single agency.
"We are creating a new and highly collaborative path forward that will yield outstanding creative and enable us to focus more of our marketing investment on communicating with our customers," said Michael Accavitti, vice president of National Marketing Operations. "We are confident that our new team of agencies will create dynamic marketing campaigns that connect and engage consumers with our products and our brands, while achieving an even higher level of efficiency and effectiveness."
Each agency will have dedicated workspace at American Honda headquarters in Torrance, Calif. where agency personnel can better serve the needs of each brand by collaborating together and with the Honda and Acura teams. In addition, Mullen and MediaVest will be opening or expanding dedicated offices in Southern California. RPA, Muse and Orci are headquartered in Southern California.
MediaVest's role as the separate media agency is expected to result in more sophisticated targeting of the media mix, with a significant improvement in media buying efficiency. "Getting smarter about how we communicate was a critical goal of this process and even with the same level of investment we expect to realize more efficient and targeted media plans, which will increase the amount of money we spend on reaching our customers," said Accavitti.
From the standpoint of creative agencies, the new structure will enable RPA, Mullen, Muse and Orci to maintain a special focus on the unique needs of each brand at a time when both Honda and Acura have strong momentum with a number of all-new products just introduced or soon coming to market. "With Honda and Acura rolling out incredibly strong new products we think each agency will have a lot of good material to take our creative to the next level," said Accavitti.
Honda has an award-winning lineup of new or substantially refreshed models, including the just-introduced 2013 Honda Accord and Civic and a lineup of light trucks led by CR-V, America's top-selling SUV, and the Honda Odyssey. In 2014, Honda has announced plans to greatly expand small car sales with an all-new Honda Fit and a new model based on the Urban SUV Concept revealed at the North American International Auto Show in January 2013.
Acura is in the midst of the complete makeover of its product lineup. In 2012, the brand launched two new gateway Acura models with a redesigned RDX, which has since enjoyed 10 consecutive months of record sales, and the new ILX entry-luxury sedan. For 2013, the all-new 2014 RLX flagship sedan went on sale March 15, with an all-new 2014 MDX coming to market by mid-year. Acura has also announced plans for the introduction of the next generation of the Acura NSX supercar in about two years.
About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.
About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The Acura lineup features seven distinctive models including the TL performance luxury sedan, the TSX Sport Wagon and sedan, the ILX compact luxury sedan, the RDX luxury crossover SUV, the MDX luxury sport utility vehicle, the ZDX four-door sports coupe, and the all-new Acura RLX flagship sedan.
Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda (for consumers): www.automobiles.honda.com
Honda on Facebook: www.facebook.com/honda
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Pinterest: http://pinterest.com/honda
Instagram: http://instagram.com/honda
Google+: https://plus.google.com/+honda
Connect with Acura:
Media Information: www.acuranews.com
Consumer Information: www.acura.com
Facebook: www.facebook.com/Acura
Twitter: www.twitter.com/Acura_Insider
YouTube: www.youtube.com/acura
Flickr: www.flickr.com/acuranews
Pinterest: http://pinterest.com/acura
Google+: https://plus.google.com/+acura
# # #
Source: http://hondanews.com/releases/10b34bfd-25f0-4eae-be08-c623f081d7cd
Honda Automobiles: Honda Odyssey at the 2013 NY Auto Show
Honda Odyssey at the 2013 NY Auto Show
Source: http://hondanews.com/photos/honda-odyssey-at-the-2013-ny-auto-show
Honda Automobiles: 2014 Honda Odyssey to Debut with Innovative New Features at the 2013 New York International Auto Show
The 2013 Odyssey is already an IIHS TOP SAFETY PICK, an AutoPacific Ideal Vehicle Award winner, an ALG Residual Value award winner, and one of the Best Family Cars of 2012 according to the editors of Parents Magazine/Edmunds.com and Kelley Blue Book's kbb.com.
The 2014 Odyssey along with Honda's complete line-up of fuel efficient, innovative and fun-to-drive cars and trucks, including the 2014 Accord Plug-In Hybrid and 2013 Fit EV, will be on display at the Honda booth during NYIAS press and public days. Both the 2014 Accord Plug-In and the fully-electric Honda Fit EV were recently launched at select Honda dealerships in New York.
With an EPA fuel economy rating of 115 MPGe in electric-only mode, the Accord Plug-In is the most efficient sedan in America, and also the first production car to meet the U.S. EPA's more stringent LEV3/SULEV20 vehicle emissions standard. The five-passenger all-electric 2013 Honda Fit EV delivers 189 lb-ft of torque from its electric motor and features a fully independent, multi-link rear suspension that serves as the foundation for Honda's fun-to-drive EV with an EPA combined city/highway estimated driving range rating of 82 miles.
Connect with Honda:
Media Newsroom (for journalists) http://www.hondanews.com/channels/honda-automobiles-odyssey
For consumers: http://automobiles.honda.com/future-cars
YouTube: www.youtube.com/honda
Flickr: www.flickr.com/hondanews
Twitter: www.twitter.com/honda
Facebook: http://www.facebook.com/honda
Pinterest: http://pinterest.com/honda
Instagram: http://instagram.com/honda
Honda on Google+: https://plus.google.com/+honda
###
Source: http://hondanews.com/releases/3650ce81-7b7b-401a-85da-c26e381c5fc6
Friday, March 15, 2013
DealerRater, the world’s premier car dealer review web site, recently announced the winners of the 2013 Dealer of the Year Award Program. Through this award program, 38 manufacturer categories were represented honoring top U.S. and Canadian Dealers. Included in this year’s winners was McKenney Salinas Honda Mitsubishi.
McKenney Salinas Honda Mitsubishi has demonstrated consistently high PowerScore™ ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using an algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the previous calendar year.
According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews. With the growth of Internet use in the car shopping process over the past decade, reputation management has become a vital part of any dealership’s marketing process.
“We congratulate McKenney Salinas Honda Mitsubishi for achieving the top award for customer satisfaction amongst Mitsubishi dealers across North Carolina and look forward to their continued success through unparalleled customer service,” said Chip Grueter, president of DealerRater. “It was a tight competition among many outstanding dealers throughout North Carolina and McKenney Salinas Honda Mitsubishi should be proud of this accomplishment.”
About DealerRater
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking trusted third-party information on automobile dealerships. DealerRater features nearly 40,000 U.S. and Canadian car dealers, nearly 950,000 consumer reviews and over 1 million cars for sale. DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read reviews, write their own descriptive reviews, and find car deals – all for free. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,600 dealers are members of the award-winning DealerRater® Certified Dealer Program. DealerRater is proud to have earned the #137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and a “Top Rated” Reputation Management award in the fourth annual DrivingSales Dealer Satisfaction Awards. For more information, visit www.DealerRater.com or call 800-266-9455.
Tuesday, March 12, 2013
Honda Automobiles: 2013 Honda Odyssey Touring - Car to Car
Source: http://hondanews.com/videos/dc74b1c5-9437-42a2-9077-6bed66952799
Honda Automobiles: Honda CR-V and Odyssey Win "Best Cars For Families" Awards From U.S. News & World Report
The 2013 Honda CR-V and the 2013 Honda Odyssey were both honored by U.S. News & World Report among its "Best Cars for Families." The efficient and capable CR-V was named "Best Compact SUV for Families" and the stylish up to 8-passenger Odyssey was named "Best Minivan for Families" among 2013 model year vehicles sold in the United States.
"If you're looking for a top safety-rated, fuel efficient, fun-to-drive family vehicle, you can't really go wrong with a Honda," said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. "Both the CR-V and the Odyssey exemplify 'family friendly' with top safety ratings, proven Honda quality and loads of smart features to keep the driver and all passengers comfortable and connected."
The "Best Cars for Families" methodology combines quality, size and family-friendly features into a composite score. Quality is measured using a weighted average of scores from the U.S. News rankings at the time the awards are published. The rankings compare cars on the basis of safety, reliability and a consensus of automotive critics' opinions. Size is based on a vehicle's seating capacity and interior space. For family-friendly features, the availability of features deemed to be helpful to families by U.S. News editors is factored in.
The 2013 Honda CR-V provides upscale styling, excellent fuel efficiency, and a host of standard convenience features, making it one of the most fun and functional compact SUVs in America. The CR-V is rated by the Insurance Institute for Highway Safety (IIHS) as a TOP SAFETY PICK and is distinguished by a National Highway Traffic Safety Administration (NHTSA) 5-star Overall Vehicle Score.1 Compact on the outside and roomy inside, the CR-V represents an unparalleled balance of size and capability in the entry SUV segment. With its car-like interior comfort, a smooth and quiet ride, plus innovative features, the versatile CR-V is a great fit for families or individuals with an active lifestyle.
The 2013 Honda Odyssey minivan continues to lead its class in fuel economy and safety ratings, while providing spacious accommodations for up to eight passengers and a refined and engaging driving experience. The Odyssey Touring is rated at a remarkable 28 mpg,2 the highest EPA highway fuel economy rating of any eight-passenger minivan. All Odyssey models are an IIHS TOP SAFETY PICK, and the Odyssey has earned the best possible overall safety rating from NHTSA with a 5-Star Overall Vehicle Score.1
Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda (for consumers): www.automobiles.honda.com
Honda on Facebook: www.facebook.com/honda
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Pinterest: http://pinterest.com/honda
Instagram: http://instagram.com/honda
Google+: https://plus.google.com/+honda
1 Government 5-Star Safety Ratings are part of NHTSA's New Car Assessment Program (www.SaferCar.gov). Model tested with standard side airbags (SABs). Vehicles tested under the new program cannot be compared to MY10 and earlier vehicles.
2 Based on 2013 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.
Source: http://hondanews.com/releases/0dfc84dd-e729-4432-a4c8-f0a5d7b81c99
Honda Automobiles: 2013 Honda Odyssey Touring Elite
2013 Honda Odyssey Touring Elite
Source: http://hondanews.com/photos/2013-honda-odyssey-touring-elite-2
Thursday, March 7, 2013
Honda Automobiles: 2013 Honda Civic Sedan and Coupe First Small Cars to Achieve TOP SAFETY PICK Rating in IIHS Safety Testing
The new 2013 Honda Civic Sedan and Coupe have received the highest available safety rating of TOP SAFETY PICK+ from the Institute for Highway Safety (IIHS). This recognition makes the Civic Sedan and Coupe the first and only IIHS Small cars in the industry to earn a TOP SAFETY PICK+.
Honda leads all other brands in achieving TOP SAFETY PICK+ ratings with four models – Civic Sedan and Coupe, and Accord Sedan and Coupe. Further, for the 2013 model year, all Honda and Acura models tested1 by the IIHS have received a TOP SAFETY PICK or TOP SAFETY PICK+ rating.
"If you want a compact car with a TOP SAFETY PICK+ rating, the 2013 Honda Civic is the only choice," said Art St. Cyr, vice president of product planning and logistics at American Honda. "We believe this is a distinct competitive advantage, especially as more and more consumers place a premium on crash rating performance."
The new Civic Sedan, equipped with the second generation of the Honda Advanced Compatibility Body Structure™ (ACE™II), is not only the first Small car to earn TOP SAFETY PICK+ in the industry, but also the first and only to earn the highest possible rating of GOOD on the IIHS' new small overlap frontal crash test (sometimes called a 'narrow offset' test). This aggressive test is designed to simulate what happens when the front corner of a vehicle collides with another vehicle or an object such as a tree or utility pole at high speed. The ACE™II reinforced body structure found on the 2013 Civic further enhances frontal crash energy through a wider range of these offset and oblique collision scenarios.
Additional standard safety equipment on all Civic models include Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags; dual-stage, multiple-threshold front airbags; and driver and front passenger side airbags.
Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world's most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. This commitment to safety is rooted in Honda's goal
to be a company that society wants to exist, and it complements the company's leadership in reducing vehicle emissions, improving fuel efficiency and advancing alternatives to gasoline.
2013 American Honda TOP SAFETY PICK+:
| Honda Honda Accord Coupe Honda Accord Sedan Honda Civic Coupe Honda Civic Sedan | Acura |
2013 American Honda TOP SAFETY PICKS:
| Honda Honda Fit Honda Crosstour Honda Civic Sedan Honda CR-Z Honda CR-V Honda Insight Honda Pilot Honda Odyssey Honda Ridgeline | Acura |
Connect with Honda:
Honda Media Newsroom (for journalists) http://www.hondanews.com/channels/corporate-safety
Honda for consumers: www.automobiles.honda.com
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda
Honda on Facebook: http://www.facebook.com/honda
Pinterest: http://pinterest.com/honda
Instagram: http://instagram.com/honda
Honda on Google+: https://plus.google.com/+honda
Connect with Acura:
Acura (for consumers): www.acura.com
Facebook: www.facebook.com/Acura
Twitter: www.twitter.com/Acura_Insider
YouTube: www.youtube.com/acura
1Acura ZDX, Honda FCX Clarity and Honda Fit EV have not been completely tested by the IIHS for the 2013 Model Year.
###
Source: http://hondanews.com/releases/aa469016-6414-4e3c-8600-34be48606208
Friday, March 1, 2013
Honda Automobiles: Redesigned 2013 Honda Accord Leads the Pack in February Sales; Acura's Newest Products Continue to Advance Brand Growth
American Honda today reported February 2013 U.S. sales of 107,987 units, overcoming winter's worst to post a decrease of only 2.0 percent compared with February 2012 (an increase of 2.1 percent based on the Daily Selling Rate (DSR*)), and enabling year-to-date sales to remain up over 2012. Reflecting Honda's unique focus on retail sales, and real demand for top-rated products such as Accord, the Honda brand posted February 2013 sales of 96,623 units, a decrease of 2.3 percent compared with February 2012 (an increase of 1.8 percent based on the DSR). Acura U.S. February sales of 11,364 units increased 0.9 percent compared with February 2012 (an increase of 5.1 percent based on the DSR).
Honda
- Strong sales of the all-new Accord continue, up 35.2 percent from last February with sales of 27,999 units
- The redesigned 2013 Crosstour sees second month of double-digit sales growth, up 15.3 percent from last February
- Pilot sales are up 8.3 percent compared with last February, with sales of 9,614 units
"It took a big winter storm in the Northeast to slow us down a bit, but our robust sales over the last three weeks show that our strong retail momentum continues," said John Mendel, executive vice president of Sales at American Honda. "With Accord posting strong numbers and spring just around the corner, the best is yet to come."
Acura
- RDX sets its tenth-consecutive monthly sales record, up 177.6 percent from last February with sales of 2,795 units
- MDX remains the top selling Acura model in February, with sales of 2,946 units
- TL was the top selling Acura sedan in February with sales of 2,216 units, ILX sales continue to trend up with sales of 1,997
"Acura's latest products continue to shine with ILX gaining traction and RDX sales up 177 percent," said Jeff Conrad, vice president of Acura Sales. "With the all-new 2014 RLX flagship sedan launching in a few weeks and the MDX Prototype creating favorable buzz, spring 2013 is shaping up as a banner season for Acura."
*The daily selling rate (DSR) is calculated with 24 days for February 2013 and 25 days for February 2012. Year-to-date, the DSR is calculated with 49 days for 2012 and 49 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.
For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
###
Source: http://hondanews.com/releases/36121cac-bccd-482d-9dc5-e879b1f62c7c
